The Real Scoop on Shiny Hair20240325162803

The Real Scoop on Shiny Hair

Featuring Joico Brand Storyteller & Blonding Specialist, Olivia ThompsonAsk Joico Brand Storyteller & Blonding Specialist, Olivia Thompson, fo...
Secret Care Routines for Stronger, Healthier Hair…20240322092135

Secret Care Routines for Stronger, Healthier Hair…

Blonde hair…dry hair…hair that’s been subjected to over-styling, heat, and chemical treatments. These beauty TikTokers admit their hair has seen it al...
Hollywood Hair: Simply “Da’Vine!”20240314114756

Hollywood Hair: Simply “Da’Vine!”

Featuring Joico Guest Artist, Tai SimonWinning actress and winning hair! When Hollywood gathered for their biggest night of accolades, actress Da’Vine...
Classic Hollywood Glam is Back!20240312204906

Classic Hollywood Glam is Back!

Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s biggest night, she broug...
Rocket to the Top: Career Tips From Our Superstars20240304191301

Rocket to the Top: Career Tips From Our Superstars

We’re celebrating Women’s History Month with the best kind of gift: sage advice from some of the most successful, powerful females at Joico. Today, th...
Hair Innovation: 80% Less Breakage*…in 7 Seconds20240229164342

Hair Innovation: 80% Less Breakage*…in 7 Seconds

There’s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection/prevention br...
7 Seconds to Healthier Hair20240228161651

7 Seconds to Healthier Hair

Constantly on the go with zero time for an elaborate routine to keep hair healthy? No worries: We’ve got you. Follow this fast-track, step-by-step reg...
Clean Inner Joi Haircare is Here! The Joi of Clean Ingredients20240226165329

Clean Inner Joi Haircare is Here! The Joi of Clean Ingredients

We’ve heard loud and clear how important clean, naturally-derived**, eco-friendly shampoos and conditioners are to you these days; and how good it fee...
This is What Your Hairdresser Wants You to Do Between Visits20240222171601

This is What Your Hairdresser Wants You to Do Between Visits

Your hairdresser just gave you the most beautiful, healthy color and cut – but if you want it to stay that way and maintain the masterpiece, you’ve go...
The Clean, Green Dry-Hair Routine20240219163241

The Clean, Green Dry-Hair Routine

Dull, no shine, frizz, tangles…they’re all characteristics of hair desperately in need of moisture. When you’re ready for a rescue, try this clean, na...
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