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The star of Joico’s gleam team, this powerful-yet-lightweight wax styler delivers the ultimate glossy finish to hair that wants its luster back. It’s our favorite way to amp up shine, smooth down flyaways, and turn the spotlight on really great hair color.
Perfect choice for: Any hair – short, fine, layered, long, or voluminous–that needs a serious dose of shine (or even just a clever spot of finishing to highlight a great blowdry).
Here’s how: Just a drop or two rubbed into the palm of the hands and you’re ready to work this instant shine amplifier into dry hair. It’s especially genius on layers and piecey ends, or bangs that are begging for brilliance.
The inside secret: Pure micro-crystalline liquid creates a highly-reflective shine, while leaving strands feeling clean, lightweight, and oil-free.
* Loxa Beauty is authorized by Joico.
This does NOT even come close to replacing Brillantine Pomade!!
I'm sorry but I disagree with the above comments. This product was sold to me as a replacement for Brilliantine Pomade which is no longer available. It is nothing like the Pomade. It has no substance, doesn't give a lift and is very hard to brush out. A total waste of money. You need to reproduce Brilliantine Pomade. I'm sure there will be thousands who agree with me!
This product leaves my hair super shiny. I use it on dry hair at the very end of my styling process. And couldn't be happier.
This stuff is so awsome!!! It instantly brings out your own highlight, and even more so color treated highlights. :) This is and will be my line of choice, not only for clients, but for self as well