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The star of Joico’s gleam team, this powerful-yet-lightweight wax styler delivers the ultimate glossy finish to hair that wants its luster back. It’s our favorite way to amp up shine, smooth down flyaways, and turn the spotlight on really great hair color.
Perfect choice for: Any hair – short, fine, layered, long, or voluminous–that needs a serious dose of shine (or even just a clever spot of finishing to highlight a great blowdry).
Here’s how: Just a drop or two rubbed into the palm of the hands and you’re ready to work this instant shine amplifier into dry hair. It’s especially genius on layers and piecey ends, or bangs that are begging for brilliance.
The inside secret: Pure micro-crystalline liquid creates a highly-reflective shine, while leaving strands feeling clean, lightweight, and oil-free.
* Loxa Beauty is authorized by Joico.
Please bring back the pomade. I loved the body it gave my hair.
so disappointed that I am unable to purchase the Brilliantine Pomeade. It is the ONLY product like it and cannot find anything that works as well.
I don't understand why you took the Brilliantine pomade off the market! There are so many unhappy and frustrated consumers, Nothing compares even in other lines!
I have searched every drug store, department store, and beauty supply I can find and there is NO product that compares to brilliantine pomade! I NEED this product back!
Brilliantine was probably the best hair product I've ever used. The "substitute" I was told to try isn't even the same kind of product. It's super heavy and makes my hair appear wet, feels like mousse. Please bring back the Brilliantine.