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The star of Joico’s gleam team, this powerful-yet-lightweight wax styler delivers the ultimate glossy finish to hair that wants its luster back. It’s our favorite way to amp up shine, smooth down flyaways, and turn the spotlight on really great hair color.
Perfect choice for: Any hair – short, fine, layered, long, or voluminous–that needs a serious dose of shine (or even just a clever spot of finishing to highlight a great blowdry).
Here’s how: Just a drop or two rubbed into the palm of the hands and you’re ready to work this instant shine amplifier into dry hair. It’s especially genius on layers and piecey ends, or bangs that are begging for brilliance.
The inside secret: Pure micro-crystalline liquid creates a highly-reflective shine, while leaving strands feeling clean, lightweight, and oil-free.
* Loxa Beauty is authorized by Joico.
Brilliantine was probably the best hair product I've ever used. The "substitute" I was told to try isn't even the same kind of product. It's super heavy and makes my hair appear wet, feels like mousse. Please bring back the Brilliantine.
What do we need to do to get the Brilliantine Pomade back?? Nothing compares to it!! My hair has not been the same since its been discontinued...
I too, am so upset about not being able to find the Joico Brilliantine Pomade...I've been using it for 28 yrs! I've tried every other product imagineable...nothing comes close! Please bring back the original pomade! It had been altered a bit over the years but it was acceptable!why was it discontinued?! I would love an answer!
I agree with all of the reviews, please bring back the Brilliantine Pomade, there is nothing better then it. Nothing compares and I need it in my hair life, my hair has had bad hair days without. Please bring it back! This new product does not even come close.
Nothing like the brilliantine pomade... Disappointed that it was discontinued.
Please, please bring Brilliantine Pomade back...there is no equivalent on the market, even in other beauty product lines...
Please, please bring Joico Brilliantine.This product was also sold to me as a replacement for Brilliantine Pomade — which is no longer available. It's nothing like the Pomade!!! I was using the Pomade for 10+ years, and now I'll need to search for another product.
This is nothing compared to the Brilliantine Pomade. Please bring the pomade back immediately. I used it for many years and am struggling greatly to find any decent equivalent!!!