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The star of Joico’s gleam team, this powerful-yet-lightweight wax styler delivers the ultimate glossy finish to hair that wants its luster back. It’s our favorite way to amp up shine, smooth down flyaways, and turn the spotlight on really great hair color.
Perfect choice for: Any hair – short, fine, layered, long, or voluminous–that needs a serious dose of shine (or even just a clever spot of finishing to highlight a great blowdry).
Here’s how: Just a drop or two rubbed into the palm of the hands and you’re ready to work this instant shine amplifier into dry hair. It’s especially genius on layers and piecey ends, or bangs that are begging for brilliance.
The inside secret: Pure micro-crystalline liquid creates a highly-reflective shine, while leaving strands feeling clean, lightweight, and oil-free.
* Loxa Beauty is authorized by Joico.
This product is a disaster. Bring the brilliantine pomade back.
Bring back the Brilliantine Pomade. PLEASE!
Tried the substitute. Hate it! Discontinuing Brilliantine Pomade was a terrible decision. No comparison on the market.
I to want Briliantine back, I've spent hundreds on other products and nothing like it!
Please bring back the brilliantine pomade. I have purchased over 10 different products and none are good or compare to the old brilliantine. Make a smart business decision and bring back the old product.