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Are you one of those hands-on people? Us, too… and that’s exactly why we developed what we like to refer to as our “curl magnet.” This genius, clay-based styler boldly holds where no clay has held before; it embraces every piece of your hair with a beautiful matte-like finish that moisturizes while it molds.
Perfect choice for: Those hard-to-control manes. Trust us when we say that our Matte Clay will tame your texture into submission… calming those curls, training tendrils, and even allowing hair to run wild without a hint of frizz. This also works great on short styles to deliver a great piecy look.
Here’s how: Work a small dollop into the palms of your hands, emulsifying it for easy application to damp or dry hair; then target those pieces that need a little firmness. Play, scrunch, move things around – we don’t call this “Reform” for nothing.
The inside secret: Natural Kaolin and Bentonite provide hold without the classic chalkiness of traditional styling clay; Vitamin E is our go-to ingredient for added moisture.
* Loxa Beauty is authorized by Joico.
I've tried so many different products over the years and I have to say I'm so happy I found this product. I sport a messy hair look - I like hold and texture. Clays I've used in the past were either too weak or way too dry. Joico Clay is perfect, no really perfect! The only recommendation I have is to use a little at a time till you get exactly the right amount to achieve your desired look.