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Are you one of those hands-on people? Us, too… and that’s exactly why we developed what we like to refer to as our “curl magnet.” This genius, clay-based styler boldly holds where no clay has held before; it embraces every piece of your hair with a beautiful matte-like finish that moisturizes while it molds.
Perfect choice for: Those hard-to-control manes. Trust us when we say that our Matte Clay will tame your texture into submission… calming those curls, training tendrils, and even allowing hair to run wild without a hint of frizz. This also works great on short styles to deliver a great piecy look.
Here’s how: Work a small dollop into the palms of your hands, emulsifying it for easy application to damp or dry hair; then target those pieces that need a little firmness. Play, scrunch, move things around – we don’t call this “Reform” for nothing.
The inside secret: Natural Kaolin and Bentonite provide hold without the classic chalkiness of traditional styling clay; Vitamin E is our go-to ingredient for added moisture.
* Loxa Beauty is authorized by Joico.
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This product Is the number one in the market, I've tried almost every brand available and no joke, by far this is the best!! Works excellent on my thin-fine short hair, Matte, texture and super messy look that rocks!! like no one other. You won't be disappointed, best regards!
I've tried so many different products over the years and I have to say I'm so happy I found this product. I sport a messy hair look - I like hold and texture. Clays I've used in the past were either too weak or way too dry. Joico Clay is perfect, no really perfect! The only recommendation I have is to use a little at a time till you get exactly the right amount to achieve your desired look.