- salon pro
Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage by up to 80%. No salon… no investment… no appointment needed.
Perfect choice for: Coarse, dry, frizzy hair desperate for an almost-instant hydration salvation.
Here’s how: After washing hair, apply Moisture Recovery Treatment Balm, and leave in for five minutes before rinsing and reveling. Your dry hair is in for a treat!
The inside secret: We gathered the most nourishing moisturizers around – Murumuru, Olive, and Shea Butters – to rehydrate hair, add fluidity, shine, and movement.
* Loxa Beauty is authorized by Joico.
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This treatment has changed my entire hair life! It gives my hair unbelievably long lasting moisture and normalizes the porosity of my strands!!!!!! The result is hair that feels like PURE SILK! And to top it off, this product smells amazing; I can't describe the scent but it's very original, light, yet intoxicating.
But back to the moisture this provides - it's so intense! Also my hair never shines (NEVER), but it does now! I chemically relax my hair every few months and this keeps it looking and feeling so healthy. I'm so grateful that Joico is dedicated to making top notch products. I'm a Joico user for life; my only regret is not finding it sooner!!
Based on all of the good reviews here, and based on my past experience with the Moisture Recovery shampoo and conditioner, I splashed out the $33 for this. Never have I used a treatment with such terrible results! First, after I got out of the shower and combed my hair, it was severely tangled. Then while blow-drying with my usual heat protectant, I noticed that my hair didn't seem to be getting dry, all the way down the mid-lengths to ends (the part where I had applied the treatment). To my horror, my hair was so gunked up and greasy, it looked and felt greasy and wet despite a longer than usual blow-drying time. I had no choice but to get back in the shower and heavily shampoo my mid-lengths to get it out! I'm giving this treatment one star because the end result *after* re-shampooing and conditioning with a different brand wasn't too bad. This was an expensive purchase for me, so the way that I will make this work will be to shampoo it out after rinsing, as I did today. That way, it does still provide a little moisture without turning me into a gunked-up oil pit. I would say that this treatment is NOT suitable for fine hair, even if your fine hair is dry and damaged!
I used Redken Real Control for years, but they discontinued it. I was desperate. My hair is a wild frizzy nightmare and the Real Control was the most effective I'd found. In my search for a new solution, I have come across many products. The search ended at this Joico treatment balm for thick, coarse hair. I'm so happy that the Redken product was discontinued, because this stuff is extraordinary. You have no idea. I don't even recognize my hair now. Sleek, manageable. Where have you been all my life?
Best product I've ever tried for my hair! It's absolutely amazing.
I have thick, curly hair - and it's naturally dry. This really worked wonders! Will be using this till the day I die!
Great product if your hair is dry and thirsty all the time. My hair loves moisture and after using joico my hair feels really soft and manageable.