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Anyone who’s paid a fortune for a professional straightening service will be thrilled to get their hands on what we coin our “flat iron in a tube.” This heat-activated styling tool tames frizz into submission, while leaving behind a shield of protection that keeps hair luminously sleek and straight.
Perfect choice for: Anyone who’s ever blow-dried or ironed their unruly hair into fabulous flatness… only to walk outside and watch the frizzle return faster than they could say, “Hat please.”
Here’s how: You don’t need a ton of product to achieve stellar results. Simply distribute a small dollop evenly through freshly-washed, towel-dried hair (focus on midshaft and ends, where the poof always seems to start); then attack your blowout with a round brush and plenty of tension.
The inside secret: It’s all about Keratin Silicone Complex – a heat-activated gem that seals the cuticle into humidity lockdown, leaving behind gorgeous shiny, swingy, straight hair.Buy Now
* Loxa Beauty is authorized by Joico.
I had to see it to believe it! My humpy, lumpy, wavy, curly, irregular hair with a mind of its own was tamed into full, smooth, shiny submission with the first use! And it's no fluke - this is now my go-to product for styling. Love and highly recommed!
I LOVE this product! It's magical and lives up to it's claims. I have thick, course, kinky-coily afro hair & it smoothed my hair out effortlessly. It also left it soft, shiny and humidity proof. Please don't EVER get rid of this product.
Excellent produce for extremely course African American hair!