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Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
Well actually I'm bald but your product felt extremely luxurious on my scalp and gave it such a glossy shine (almost a mirrored finnish) ...
I love you Joico...
I only got it a few hrs ago and i love it . The smell is amazing glad i got it
Very good leaves my hair looking very good and to the woman with blond highlights below you are not meant to use it after highlights as it can tone them to a darker colour so use it b4 a colour or a few days after
Makes my very processed and colores hair feel silky soft... and dont get me started on the smell! Mmm can smell it all day!:) worth every cent:)
How come there is NO information about the ingredients in this product?