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Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
I have been in love with this product for years. I just purchased a new bottle and was mortified to see that the consistency has changed. What was once a creamy rich conditioner, is now a runny watery mess! I lost 1/8 of the product when I put in in my hand... it squirted out so fast. My first thought was that this product had been tampered with. I'm returning it to the store, and hopefully I will be hearing back from Joico about my complaint.
idoes this product run a lil watery?
Ive used this for about a month now and it has made my fried bleach and extremely damaged hair look like gold. I use it a little different then the bottle say to I wash my hair as normal and rise with COLD water then I use this as a leave in conditioner. I also use it as directed once a week to. I swear by this product and plan on buying the rest of the line.
This does wonders for your hair. It Is the best treatment ever. I have very dark brown hair and bleach my hair all time and it really works. I have used for years and have found nothing better. Its great to use a couple times a week for 1 minute and once a week for 5 minutes. Thanks joico. Love u.
I never write reviews, but this product is so amazing that I wanted to spread the word. I used it today for the first time and it transformed my hair in one use.