- salon pro
Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
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I live in Florida and spend time on the beach and in the ocean. I have long processed hair. I thought I was going to have to cut it because it was so dry and brittle. My sister is a hairdresser and sent this product in the mail. I was truly amazed at how soft and healthy my hair looked and felt after one treatment. This product will be in my forever toolbox. Now I can throw a drawer full of other products in the garbage.
I had this product recommended to me as I have really dry, damaged hair from bleaching and heat styling. After just one treatment I'm really pleased with the results, my hair already feels much healthier and more sleek.
Not sure why so many reviews complain about 'cottage cheese' and 'watery' consistencies, I have not experienced this problem.
I've used this product exclusively for over 20 years! The is NOTHING like it. I've tried every product imaginable in all price points, nothing holds a candle to it. When I go to the salon I bring it with me and use it in Place of my stylists preferred brand! The consistency has changed (more watery) over the years, but still nothing compares. I have long healthy hair thanks to this product. In a word... AMAZING
i am really annoying because the smell and the consistency of the conditioner is really really bad, i put it on my hair and it feels mora damage than everi teally hate it.
I have seriously tried all kinds of treatments for my curly, color treated hair, which is dry and damaged, and just about gave up, read a review on this treatment and thought what have i got to lose, tried it and it is the only treatment that really works, made my hair so soft, will continue to use this once a week and will look into purchacing one of the hair care lines, thanks joico