- salon pro
Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
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I have read some of the reviews and THANK YOU for confirming that I too bought this product from Ulta and it is TOTALLY INCONSISTENT. Comes our like cottage cheeze and then all water!!! I notified Ulta AND JOICO and let them know. OF COURSE they have never heard of this before! However, I think it's ULTA bc I have bought other products there and they are not up to par. I seriously would not put it past this store to water down their products! They are that bad!!!! Shame on Joico for not keeping this in check
I had read mixed reviews about this product but decided to try it anyway and I agree, there MUST be a batch of BAD product out there. My hair is DRYER, will not hold a curl .. it actually feels and looks like straw and it very dull. I am extremely disappointed.
I was so excited to buy and use this product because JOICO's products are amazing, but everything has changed because of this one. OMG! my hair feels sooooo dry whenever I used it, it felt like a straw, drier than it is.
I tried before and after the conditioner and nothing makes it better. Perhaps is not meant to be used with my type of hair. I just can´t believe there is a JOICO product that doesn´t work. Any comments JOICO?
I used on the advice of a stylist at cost cutters. Before use my hair was dull lifeless and always dry and would not hold any curls/style. After just one use my curls stayed all day. My hair was extremely soft, I am natural, but look as though I have a perm. I could flat iron my hair without it looking dull and drying out. This is the first time my hair held curls in about 6 yrs.
Its the only product to tame my frizz & make my hair feel healthy again..I left it on for 30 minutes..wow what a difference..I have also started using their leave in hair restorer which is also great..think I will also try the shampoo & conditioner!!