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Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
I never write reviews, but this product is so amazing that I wanted to spread the word. I used it today for the first time and it transformed my hair in one use.
Absolutely amazing stuff!! Nearly had to die my hair brown from been bright blonde and this stuff saved me
This stuff is amazing, whoever said it "left a film" on their hair needs to learn to rinse, because I've used it many times without a hint of film. It's just a really really thick conditioner, so if it leaves a film it's because you don't know what your doing, honey.
Well actually I'm bald but your product felt extremely luxurious on my scalp and gave it such a glossy shine (almost a mirrored finnish) ...
I love you Joico...
I only got it a few hrs ago and i love it . The smell is amazing glad i got it