- joico buzz
- about us
- salon pro
Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
I live in the UK and have been bleaching my black hair blonde for over 10 years, recently my stylist overlapped my bleach and a lot of my hair snapped, the rest is really mushy. The two "big brand" treatments did nothing for my hair. I was resorting to having a really drastic cut when after a bit of research online I noticed every frazzled head swore by this product, my gosh it really does work my hair feels stronger, there's less fall out in the shower and it's instantly softer I will never stop using this or the shampoo - I'm so impressed! I'm so glad I didn't have to cut off all my hair!
My hair consultant introduced me to this after some tragic hairl loss due to a botched straigtener. My hair is now longer, thicker and healthier. I use to maintain bi-weekly to ward off damage.
This is excellent to get the best results when I am going to scrunch dry my natural curls, something about this product hydrates my curls without weighing them down, leaving soft perfectly formed bouncy springy curls, I love this product don't stop making it i've used it for ages!
Am attempting to rebuild my hair-health after trying a nationally televised product that took out half my thick, formerly healthy Af-Am hair!! 1st use yielded smooth, silky hair that was super-frizzy. Am feeling hopeful now about possible total hair restoration, whereas before, didn't know whether it could truly happen. Have the shampoo/conditioner set, and am encouraged by the reviews, so will continue to use. Yay & Hallelujah!!
I have Lupus which is a killer on my hair, and also just bleached and dyed my hair. This little tube is a miracle. i use it as a replacement from my other conditioner once a week. and use it as a leave in conditioner days i dont use it in the shower. My hair has never looked better =)