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Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
After reading up on the reviews of this product, I decided to "break the bank" and give it a try since the last bleaching session completely fried my hair. When I say fried, I mean FRIED - cotton candy, gummy, strawy hair. It was horrid. Being a platinum blonde, it was even more visible than if the hair was dark. The directions say to put it on damp hair for 5 minutes and rinse. Due to the extremely bad state of my hair I knew this would probably not do much so I saturated my hair with the product, put a plastic bag over it and a wool hat and went to bed. Washed it in the morning, a little bit of blue water came out (possibly the toner) but it did not change the platinum colour of my hair. I followed up with toning shampoo and some leave in conditioner and blow dried (probably not recommended if your hair is fried but if I don't blow dry it's a bloody mess). Anyway, I am very, very happy with the results and will keep this as a staple in my house as long as I plan on being a platinum blonde. Thank you for this great product.
I STARTED USING KPACK ABOUT 8 YRS. AGO AFTER GETTING MICRO BRAIDS FOR 3 STRAIGHT YEARS. I AM A AFRICAN AMERICAN WOMAN AND WAS TOLD THAT JOICO WAS NOT FOR AFRO AMERICAN HAIR...WRONG! BEST PRODUCT THAT WORKS ABSOLUTELY AWESOME. THE BREAKAGE AND HAIR LOSS DISAPPEARED COMPLETELY. I AM A TRUE FAN OF THE JOICO LINE.
I live in the UK and have been bleaching my black hair blonde for over 10 years, recently my stylist overlapped my bleach and a lot of my hair snapped, the rest is really mushy. The two "big brand" treatments did nothing for my hair. I was resorting to having a really drastic cut when after a bit of research online I noticed every frazzled head swore by this product, my gosh it really does work my hair feels stronger, there's less fall out in the shower and it's instantly softer I will never stop using this or the shampoo - I'm so impressed! I'm so glad I didn't have to cut off all my hair!
My hair consultant introduced me to this after some tragic hairl loss due to a botched straigtener. My hair is now longer, thicker and healthier. I use to maintain bi-weekly to ward off damage.
This is excellent to get the best results when I am going to scrunch dry my natural curls, something about this product hydrates my curls without weighing them down, leaving soft perfectly formed bouncy springy curls, I love this product don't stop making it i've used it for ages!