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Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
Ive used this for about a month now and it has made my fried bleach and extremely damaged hair look like gold. I use it a little different then the bottle say to I wash my hair as normal and rise with COLD water then I use this as a leave in conditioner. I also use it as directed once a week to. I swear by this product and plan on buying the rest of the line.
This does wonders for your hair. It Is the best treatment ever. I have very dark brown hair and bleach my hair all time and it really works. I have used for years and have found nothing better. Its great to use a couple times a week for 1 minute and once a week for 5 minutes. Thanks joico. Love u.
I never write reviews, but this product is so amazing that I wanted to spread the word. I used it today for the first time and it transformed my hair in one use.
Absolutely amazing stuff!! Nearly had to die my hair brown from been bright blonde and this stuff saved me
This stuff is amazing, whoever said it "left a film" on their hair needs to learn to rinse, because I've used it many times without a hint of film. It's just a really really thick conditioner, so if it leaves a film it's because you don't know what your doing, honey.