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- about us
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Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
Ya this stuff is awsome an i well used to have straw hair..but no more! You can get the same stuff at sallys beauty generic brand for 5.15 with your card whahooo!!
Last weekend I went to the salon & had peekaboo highlights done...the stylist how had done my hair COMPLETELY FRIED MY HAIR! To the point where you could gently touch it & my hair just broke off, she left the bleach in for to long :( she also had to cut about 2 inches off! I wanted to cry! She kindly gave me the Joico K Pak for FREE told me to use it & I am AMAZED with this product it helped soooo much still have a way to go to regain my healthy long hair though, but I highly recommend this!
Absolutely horrible, it did nothing for my hair, and was very watery. I was so disappointed.
I just started using joico! to be honest Ive fallen in love with the way its made my hair feel! I bleached my hair about two months ago... once I saw my ends breaking i knew i had to do something quick. My stylist recommended Joico K-PAK! i gave it a shot and BHAM !!!!IT STARTED WORKING IN FLASH. I'll never switch shampoos again. my hair is repairing fast... i love you, Joico :)
This use to be the best rich creamy conditioner and now it's runny and I can't comb my hair out.Yeah this use to be the best and only one I ever used.BRING BACK THE OLD FORMULA