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Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
I have been using Joico for 12 years it's an amazing product ! My back bar can not be with out Joico kpak . My clients love it and their hair turns heads !!!
Just used it for the first time, amazing product! My hair is naturally curly. I flat ironed it yesterday and it's bouncy, fully and healthy looking!
I used to love this treatment. Smells divine and made my hair look lush and healthy. What happened to the thick consistency it used to be? Now it feels like a thin detangler, not a deep treatment. I can barely get it on my hair in the shower, it runs right out of my hands. I hoped this issue is addressed because I see other longtime users complaining as well.
I have very fine and damaged hair by double processing I have used this product twice and is amazing how my hair is thicker and shiny. Love the product.
I have owned a salon on the Sth Coast off NSW for many years and have always used and recommended this product. There is no other product that compares.