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There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air.
Perfect choice for: Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes.
Here’s how: After shampooing, apply generously to the hair shaft and allow to penetrate for a full five minutes. Rinse and style as usual… but with far shinier results.
The inside secret: Bio-Advanced Peptide Complex is a master at quenching thirst by restocking Amino Acids; Silicone seals the cuticle and delivers intense shine; while Lanolin and Shea Butter replace lost lipids.Buy Now
* Loxa Beauty is authorized by Joico.
I use this with the Moisture Recovery products and LOVE it. I spend a lot of time in the sun/pool and it FRIES my hair -- this product seems to repair my hair immediately...I go into the shower with hair feeling like straw, but as soon as this goes on, my hair goes to silk.
I bleached my dark brown hair through to light blonde, and being naturally curly, it fried my hair. I went to the hairdresser and they recommended this. I put the smallest amount through the ends and then worked it back through the roots, left it for 5 minutes and today my hair is so beautiful, I have gotten about 5 people ask what I use! I will never change back to anything else! :)
This Product is AMAZING! I absolutely love it. My hair was dry and damaged, now it is sleek and very healthy. I used it on both of my daughters. Great on african-american hair. Course dry hair no more!
This product is AMAZING!!!!! I will buy this from now on all the time!!!
Absolutely love this product. My hair was dry and damaged from bleaching. It's now soft, shiny and no more frizz. just leave on for 5 mins and hair feels like silk, also helps to detangle hair. Really nice smooth texture and smells great. Try it, you will not use anything else again. Other products are also great.