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There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air.
Perfect choice for: Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes.
Here’s how: After shampooing, apply generously to the hair shaft and allow to penetrate for a full five minutes. Rinse and style as usual… but with far shinier results.
The inside secret: Bio-Advanced Peptide Complex is a master at quenching thirst by restocking Amino Acids; Silicone seals the cuticle and delivers intense shine; while Lanolin and Shea Butter replace lost lipids.Buy Now
* Loxa Beauty is authorized by Joico.
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After 9 years of bleaching, dying, stripping....bleaching back up, dying back dark and stripping many many times with hair down my back.. I finally had to have the dreaded cut to my shoulders! (Luckily I love it) but still my ends we're at their worst, literally like candy floss! I couldn't bare anymore to be cut off so I thought id give this a go.. And I can honestly say after only 1 use.. My hair is like silk!! Without straighteners & just leaving it to dry natural! Hair saviour! ??
I watch these twins on YouTube and one of them recommended this product. I have really thick thirsty hair and I also perm it twice a year. So I was looking for something to use in between perms because my hair seems to get really brittle. Today is my first time using this product. I love it I haven't had not a one strand on the sink since I put it in. Thanks Joico!!!!
This has actually restored shine and softness to my hair that has been bleached countless times for the last 5 years. Holy crap I can't recommend this enough.
A MUST have for damaged hair!!!!
I was really excited to try out this product but it did not help at all.I feel like I took a step backwards instead of forward with my hair. I have been experiencing some dryness on the ends of my hair and some split ends. I heard good reviews about this product so I decided to buy it ,after using it the next day I noticed that my hair smells like hairspray so I don't particularly like the smell of the conditioner but the worst part was after drying it I noticed that my ends were super dry and even coiled up brittle and breaking off and it left my whole head feeling so dry. it did take away the frizziness and the static but I couldn't get over that smell and that it made my hair worse maybe I'm doing something wrong but I didn't have a good experience and I'm sad about it.