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There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air.
Perfect choice for: Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes.
Here’s how: After shampooing, apply generously to the hair shaft and allow to penetrate for a full five minutes. Rinse and style as usual… but with far shinier results.
The inside secret: Bio-Advanced Peptide Complex is a master at quenching thirst by restocking Amino Acids; Silicone seals the cuticle and delivers intense shine; while Lanolin and Shea Butter replace lost lipids.Buy Now
* Loxa Beauty is authorized by Joico.
This product is amazing! I used for the first time over the weekend and my hair was 10x softer, silkier, and more manageable. My hair use to get frizzy really easily before using this!
My hair was always frizzy - this makes my hair like silk. I love it!!
I've been using this product for over 5 years, and it never lets me down. I've been bleaching/lightening my hair for about 7 years, and whenever my hair feels like it's breaking, dry, and dead then I use this for about a month or less and it significantly reduces my hair's breakage while deeply moisturizing my hair. Love it!!!!!
i've tried lots of different products, and this one is worth its money. I ran out one week, and immediately noticed a huge difference when i stopped using it! a must have for anyone with bleached hair, or tangled and dead hair.
I use this with the Moisture Recovery products and LOVE it. I spend a lot of time in the sun/pool and it FRIES my hair -- this product seems to repair my hair immediately...I go into the shower with hair feeling like straw, but as soon as this goes on, my hair goes to silk.