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How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever styled you coiffed in the a.m., and reproduce it like magic it in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in sight.
Perfect choice for: Fine or coarse hair, this pick gets the job done for anyone needing a firm hold. And humidity? Doesn’t stand a chance against our master of hairsprays.
Here’s how: Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. To double your efforts, take one more pass and be prepared for astonishing all-day hold.
The inside secret: How do we give you shine, moisture, body, hold, UV protection, and memory in a single product? Simple: We combine Bio-Advanced Peptide Complex – our exclusive blend of proteins that protect the cuticle – with rich Kukui Nut Oil and Panthenol.
* Loxa Beauty is authorized by Joico.
No one likes the new formula!!!
Please change back to the previous formula!!!!!
I also used to love this spray, it does not hold as well and it did smell better before. I have used the previous formula for years and never looked for anything else, but I may have to now. Please change back to the previous formula, don't fix what isn't broken.
Used to love this spray . .but the product change has made it a terrible spray and no longer holds. Why do you insist on changing products for the worse???
I agree with Nina. Used the "new formula" for the first time today and don't like it at all. Why can't they leave a good thing alone? The "original" spray held much better and smelled great. Won't buy this "new formula" again.
Prefer Joico Classic Joimist Firm - can't seem to find Classic on your site. Has it been discontinued -hope not!