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How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever styled you coiffed in the a.m., and reproduce it like magic it in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in sight.
Perfect choice for: Fine or coarse hair, this pick gets the job done for anyone needing a firm hold. And humidity? Doesn’t stand a chance against our master of hairsprays.
Here’s how: Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. To double your efforts, take one more pass and be prepared for astonishing all-day hold.
The inside secret: How do we give you shine, moisture, body, hold, UV protection, and memory in a single product? Simple: We combine Bio-Advanced Peptide Complex – our exclusive blend of proteins that protect the cuticle – with rich Kukui Nut Oil and Panthenol.
* Loxa Beauty is authorized by Joico.
I too used Ice Mist for many years. I tried the new Finishing Spray. It does not hold a candle to the old formula.
I hate the new hair spray. Where can I find Ice Mist?
I too was I Joico Ice Mist Fan. I was not happy with the change in formulation and the smell, but through a expensive process of trial and error I have become quite fond of Power Spray 8-10. I find 9 to wet but the 8-10 formula is quite good.
I really liked the old formula as well and was a bit disappointed when I saw that the it had changed. However, I like Joico hairspray. The new version has a different scent but it holds my fine, thin hair better than any other hairspray that I have tried thus far.
Have been using Joico Firm hairspray for years. Loved it...truly the best hairspray I'd ever found. Recently bought this new version, and it's awful. Doesn't even hold a candle to the previous formula...and it smells bad.
Why would you change this som CFO trying to save a dime??
Unbelievable . ice mist Worked .why do they change a good product ?
No one likes the new formula!!!
Please change back to the previous formula!!!!!