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How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever styled you coiffed in the a.m., and reproduce it like magic it in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in sight.
Perfect choice for: Fine or coarse hair, this pick gets the job done for anyone needing a firm hold. And humidity? Doesn’t stand a chance against our master of hairsprays.
Here’s how: Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. To double your efforts, take one more pass and be prepared for astonishing all-day hold.
The inside secret: How do we give you shine, moisture, body, hold, UV protection, and memory in a single product? Simple: We combine Bio-Advanced Peptide Complex – our exclusive blend of proteins that protect the cuticle – with rich Kukui Nut Oil and Panthenol.
* Loxa Beauty is authorized by Joico.
I feel the same as most others, I feel so bad that the formula has changed. Please bring it back, we are all desperate!
I have faithfully used Ice Mist for decades, I am so dissappointed in the replacement product! It doesn't hold my hair at all. Was told it was "just the same as ice mist" Had flat hair by the time I got to my car. DISSAPPOINTED! PLEASE BRING BACK ICE MIST!!!!!
Ice Mist Super Hold was the perfect product for my hair for many years, but the new product does not work. Please bring back the Super Hold.
As a person with fine hair I used to love the spray and have been using it for the longest time.The new formula does not hold at all and I will have to look for another product.
Really miss the original firm mist!
I too used Ice Mist for many years. I tried the new Finishing Spray. It does not hold a candle to the old formula.