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How’s your memory? Ours is great… thanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever styled you coiffed in the a.m., and reproduce it like magic it in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in sight.
Perfect choice for: Fine or coarse hair, this pick gets the job done for anyone needing a firm hold. And humidity? Doesn’t stand a chance against our master of hairsprays.
Here’s how: Spritz lightly, holding product 8-10 inches from your hair and lock in your look in seconds–no drying time needed. To double your efforts, take one more pass and be prepared for astonishing all-day hold.
The inside secret: How do we give you shine, moisture, body, hold, UV protection, and memory in a single product? Simple: We combine Bio-Advanced Peptide Complex – our exclusive blend of proteins that protect the cuticle – with rich Kukui Nut Oil and Panthenol.
* Loxa Beauty is authorized by Joico.
I have bangs, my hair is very fine and very curly. I straighten my hair and need Ice Mist to keep it from curling and becoming unmanageable. Ice Mist was the only product that worked. Where I live it rains 10 months out of the year and when it gets hot it gets humid. I always have to battle weather. I have used this product for decades, please don't discontinue it. I am not happy with the new formula and now have to try other brands.
I too, for one cannot use any hairspray other than the Ice mist. My hair is too thick and the only spray that holds is the ice mist. I am disappointed to find that no one sells it anymore. Would you please consider bringing it back on the market.
Joico Ice Mist and then Joifix firm has been my 'go to' spray for 20 years. And then...you ruined it! The new version smells and just plain doesn't work the way the old one did. Soooo disappointed. Was the person who decided this the one who wanted to change Coke?
Do not like the new spray, leaves a build up on hair. Ice mist never did. Please bring it back.
I feel the same as most others, I feel so bad that the formula has changed. Please bring it back, we are all desperate!