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A firm hold finishing aerosol spray that locks in finished styles.
Protectants shield hair from environmental stress.
For all hair types, this firm aerosol is well suited for you and those who desire day-long finished styles with firm, long- lasting hold and humidity resistance.
I really liked the old formula as well and was a bit disappointed when I saw that the it had changed. However, I like Joico hairspray. The new version has a different scent but it holds my fine, thin hair better than any other hairspray that I have tried thus far.
Have been using Joico Firm hairspray for years. Loved it...truly the best hairspray I'd ever found. Recently bought this new version, and it's awful. Doesn't even hold a candle to the previous formula...and it smells bad.
Why would you change this som CFO trying to save a dime??
Unbelievable . ice mist Worked .why do they change a good product ?
No one likes the new formula!!!
Please change back to the previous formula!!!!!
I also used to love this spray, it does not hold as well and it did smell better before. I have used the previous formula for years and never looked for anything else, but I may have to now. Please change back to the previous formula, don't fix what isn't broken.
Used to love this spray . .but the product change has made it a terrible spray and no longer holds. Why do you insist on changing products for the worse???
I agree with Nina. Used the "new formula" for the first time today and don't like it at all. Why can't they leave a good thing alone? The "original" spray held much better and smelled great. Won't buy this "new formula" again.
If this is the new formula for Joimist firm it has changed for the worst. I loved the previous spray, held up well and smelled better. This frizzes my hair and does not have the holding power.
Prefer Joico Classic Joimist Firm - can't seem to find Classic on your site. Has it been discontinued -hope not!