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We think there’s no reason a targeted, healing cleanser has to look, feel, or smell like something from the pharmacy. And that’s why our Treatment Shampoo – specifically created to help alleviate scalp conditions, like dandruff, psoriasis, and seborrhea – gently cleanses; adds moisture and manageability; and handles the tough stuff with grace and ease.
Perfect choice for: Ideal for those with scalp concerns (including dryness, itching, and sensitivity), who also want a shampoo gentle enough for everyday use.
Here’s how: Apply small amount to wet hair, lather and rinse. For more intensive scalp issues, reapply and let lather absorb for five full minutes before rinsing. (Note: Excessive flaking and itching may occur within the first five-to-seven days; this is normal for chronic scalp conditions. You’ll see noticeable improvement after just two weeks of continuous used.)
The inside secret: Super-effective Inositol – a natural conditioning agent that stimulates healthy skin tissue – is the star ingredient here. But we also add our exclusive Bio-Advanced Peptide Complex to protect and reconstruct the hair; Biotin to promote excellent blood circulation; and Jojoba and Safflower Oils to moisturize and draw away impurities.Buy Now
* Loxa Beauty is authorized by Joico.
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I have been using the treatment shampoo for the past 15 years. I have been free of dandruff and psoriasis ever since. Unfortunately I couldn't find it in ant salon or or drug store lately. Is it discontinued? It would be shame if this is the case
This is a fantastic product. I am a psoriasis sufferer and was recommended this product by my hairdresser nearly 20 years ago. It completely cured my dry skin hairline and I have been recommending it to fellow sufferers ever since. My hair is naturally curly and dry however Joico's Treatment Shampoo ensures that it's in great condition and soft and healthy. Please find more stockists because it is difficult to source!
Finally a shampoo that actually treats scalp issues! I'm almost out and having a hard time finding this shampoo. It's excellent.