- salon pro
We think there’s no reason a targeted, healing cleanser has to look, feel, or smell like something from the pharmacy. And that’s why our Treatment Shampoo – specifically created to help alleviate scalp conditions, like dandruff, psoriasis, and seborrhea – gently cleanses; adds moisture and manageability; and handles the tough stuff with grace and ease.
Perfect choice for: Ideal for those with scalp concerns (including dryness, itching, and sensitivity), who also want a shampoo gentle enough for everyday use.
Here’s how: Apply small amount to wet hair, lather and rinse. For more intensive scalp issues, reapply and let lather absorb for five full minutes before rinsing. (Note: Excessive flaking and itching may occur within the first five-to-seven days; this is normal for chronic scalp conditions. You’ll see noticeable improvement after just two weeks of continuous used.)
The inside secret: Super-effective Inositol – a natural conditioning agent that stimulates healthy skin tissue – is the star ingredient here. But we also add our exclusive Bio-Advanced Peptide Complex to protect and reconstruct the hair; Biotin to promote excellent blood circulation; and Jojoba and Safflower Oils to moisturize and draw away impurities.
* Loxa Beauty is authorized by Joico.
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WHY has this product disappeared from shelves? It's the only thing that makes my hair AND scalp happy. I am VERY disappointed with Joico if this product is no longer available. What a huge let down.
I have horrible dandruff if I don't use this shampoo, and I've tried sooo many substitutes. I've used this type of shampoo since I was a baby, not even joking. I have tried so many times many different and more expensive brands for dandruff in the past, yet this is the only kind that makes my hair soft and my scalp not itch. This shampoo needs to come back! In giant bottles too :)
Why did you discontinue this shampoo and conditioner?? I have been using this forever!!!! It is the best shampoo on the planet!! You must bring this back!!!!! Please!!!!!!!!!!
I have used this shampoo for about 25 years for dandruff caused by oily hair. It is gentle on my hair, not stripping it, while gently cleansing the scalp. My hair feels clean, not oily, not stripped. I recently told my hairstylist of 10 years that I was having trouble procuring my shampoo. When I told her why I use it, she was surprised; she didn't know I had dandruff. That's because I don't, thanks to Joico's Daily Care Treatment Shampoo. Now, how to find it? Please, Joico, don't stop making this shampoo. I am trying substitutes, but nothing comes close!
I've been using this shampoo for many years. Please bring back. It's awesome!