- salon pro
We think there’s no reason a targeted, healing cleanser has to look, feel, or smell like something from the pharmacy. And that’s why our Treatment Shampoo – specifically created to help alleviate scalp conditions, like dandruff, psoriasis, and seborrhea – gently cleanses; adds moisture and manageability; and handles the tough stuff with grace and ease.
Perfect choice for: Ideal for those with scalp concerns (including dryness, itching, and sensitivity), who also want a shampoo gentle enough for everyday use.
Here’s how: Apply small amount to wet hair, lather and rinse. For more intensive scalp issues, reapply and let lather absorb for five full minutes before rinsing. (Note: Excessive flaking and itching may occur within the first five-to-seven days; this is normal for chronic scalp conditions. You’ll see noticeable improvement after just two weeks of continuous used.)
The inside secret: Super-effective Inositol – a natural conditioning agent that stimulates healthy skin tissue – is the star ingredient here. But we also add our exclusive Bio-Advanced Peptide Complex to protect and reconstruct the hair; Biotin to promote excellent blood circulation; and Jojoba and Safflower Oils to moisturize and draw away impurities.
* Loxa Beauty is authorized by Joico.
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I have used this shampoo for about 25 years for dandruff caused by oily hair. It is gentle on my hair, not stripping it, while gently cleansing the scalp. My hair feels clean, not oily, not stripped. I recently told my hairstylist of 10 years that I was having trouble procuring my shampoo. When I told her why I use it, she was surprised; she didn't know I had dandruff. That's because I don't, thanks to Joico's Daily Care Treatment Shampoo. Now, how to find it? Please, Joico, don't stop making this shampoo. I am trying substitutes, but nothing comes close!
I've been using this shampoo for many years. Please bring back. It's awesome!
I've been using Joico shampoo for longer than I can remember. On a rare occasion my wife would restock our shower with another brand and I'd go right out and buy another large pump bottle of Joico. But, if I can't buy it in the large pump bottles that's a show stopper for me. We will be moving to a new product that does come in the large economy size with the pump.
Thanks for the memories.
I agree with the reviews below. This has been my choice of shampoo for years and it works! Why in heavens name would you discontinue the litre size when it is such a big seller. The salon where I purchase it said it was their best seller and that they could not understand why you have discontinued the large size.
The best shampoo for itchy and sensitive scalp was the Joico treatment shampoo called Biojoba !! You need to bring it back! I know A lot of people who used it and you have not created any new product like it since you discontinued it!! Please bring it back!!