- salon pro
We think there’s no reason a targeted, healing cleanser has to look, feel, or smell like something from the pharmacy. And that’s why our Treatment Shampoo – specifically created to help alleviate scalp conditions, like dandruff, psoriasis, and seborrhea – gently cleanses; adds moisture and manageability; and handles the tough stuff with grace and ease.
Perfect choice for: Ideal for those with scalp concerns (including dryness, itching, and sensitivity), who also want a shampoo gentle enough for everyday use.
Here’s how: Apply small amount to wet hair, lather and rinse. For more intensive scalp issues, reapply and let lather absorb for five full minutes before rinsing. (Note: Excessive flaking and itching may occur within the first five-to-seven days; this is normal for chronic scalp conditions. You’ll see noticeable improvement after just two weeks of continuous used.)
The inside secret: Super-effective Inositol – a natural conditioning agent that stimulates healthy skin tissue – is the star ingredient here. But we also add our exclusive Bio-Advanced Peptide Complex to protect and reconstruct the hair; Biotin to promote excellent blood circulation; and Jojoba and Safflower Oils to moisturize and draw away impurities.
* Loxa Beauty is authorized by Joico.
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I agree with the reviews below. This has been my choice of shampoo for years and it works! Why in heavens name would you discontinue the litre size when it is such a big seller. The salon where I purchase it said it was their best seller and that they could not understand why you have discontinued the large size.
The best shampoo for itchy and sensitive scalp was the Joico treatment shampoo called Biojoba !! You need to bring it back! I know A lot of people who used it and you have not created any new product like it since you discontinued it!! Please bring it back!!
I have been using this for years and it works wonders. But it's not as good since you took the jojoba oil out. And now you have quit making it in the large bottles. Please, please, please bring back the original formula in the large bottles.
This shampoo is awesome! But why would you discontinue the large bottle with the pump? I had to buy 3 of the small bottles to refill my large bottle and it was more than twice the cost - I'm quite disappointed. Please bring back the large bottle.
great shampoo,I am sorry you stopped making it in liters I was purchasing it for the nursing home where I work and it takes a lot of it.small bottles not economical.