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Here’s one of the simplest ways we keep dry hair in check: with a highly-moisturizing cleanser that helps ward off the need for extreme rescue treatments. It’s easy. It’s gentle enough for everyday use. And unlike other hydrating shampoos on the market, this one will never weigh you down.
Perfect choice for: Normal-to-dry hair types will love the nourishing formula that hydrates and conditions.
Here’s how: No rocket science here – just apply, lather, rinse (and repeat if necessary).
The inside secret: We added a more substantial dose of Essential Fatty Acids – as well as our Amino-Acid-stocked Bio-Advanced Peptide Complex – to restore moisture, shine, body, and movement (aka: bounce).Buy Now
* Loxa Beauty is authorized by Joico.
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Bought the shampoo and conditioner at my salon and it completely dried up my hair. I hate it! Now I have to try to reverse the damage it did. What a waste of money!
I love the K-Pak, but this shampoo made my hair feel straw-like. The conditionerror did not make my hair soft, and smelled terrible. After I used it, I went to a salon to get it rewashed. My hair smelled like wet dog! Perhaps this is just me and my hair, but I was very disappointed with this duo. I'll remain a faithful Joico customer, but I'm just going to stick with the K-Pak from now on. Too expensive to stray from what I know works.
Hi Kim, Just to help, you are getting confused with daily care moisture there has never been a product and that specific regime. The one you are looking for is the Moisture recovery shampoo, hope hat helps .
I'm sorry to have to put a bad rating on Joico aince I have used Joico for years but I really want my Joico Daily Care Moisturizer back which they replaced with the Daily Care Conditioner instead. I loved that moisturizer ao much better! The new ones smell is terrible and it definitely doesnt make my hair half as soft. Please bring the Daily Care Moisturizer back the old formula. I used it for years and the new stuff and nothing else compares at all.
Like the earlier reviewer, I've used this shampoo for 20 years, it used to be called Kerapro. I started using it when I was taking Accutane which made about 35% of my hair fall out. I wanted to keep the hair that was left healthy and encourage healthy regrowth...I managed to find Kerapro through a stylist. Every once in awhile I try another shampoo and EVERY time I'm disappointed.