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Here’s one of the simplest ways we keep dry hair in check: with a highly-moisturizing cleanser that helps ward off the need for extreme rescue treatments. It’s easy. It’s gentle enough for everyday use. And unlike other hydrating shampoos on the market, this one will never weigh you down.
Perfect choice for: Normal-to-dry hair types will love the nourishing formula that hydrates and conditions.
Here’s how: No rocket science here – just apply, lather, rinse (and repeat if necessary).
The inside secret: We added a more substantial dose of Essential Fatty Acids – as well as our Amino-Acid-stocked Bio-Advanced Peptide Complex – to restore moisture, shine, body, and movement (aka: bounce).Buy Now
* Loxa Beauty is authorized by Joico.
This is perfect, one of my favourite shampoos! It is a bit pricey but so worth it! It's the perfect balance between moisturizing and cleaning if that makes sense. It leaves my hair weightless and clean but not dry, and it also doesn't weigh my hair down or make it oily. I use this with the joico moisture recovery conditioner and my hair is so soft and silky! For reference my hair is not fine nor thick, very long and kinda dry especially in the ends.
This is the real deal: quality ingredients, well-balanced. Everything is right: hair is clean, controlled, but has body and life and shine. My wife is putting pressure on me to drop it, though. She's trying to get the house paraben-free. Any solutions, Joico?
I have loved this product since it was called Kerapro 20 years ago, smell is delightful, a little bit goes a long way! A small bottle would last me 6 months...it took a long time to find this product After the name change very few knew the name change...frustrating but I have found it so I am Thrilled!!!! It leaves my very thick hair Dandruff freeand so silky soft!!!
i'm in love with the way the shampoo smells, the shine it leaves in my hair and the overall way it has truly conditioned may hair.
I love the shampoo and have been recommending it to everyone.