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Here’s one of the simplest ways we keep dry hair in check: with a highly-moisturizing cleanser that helps ward off the need for extreme rescue treatments. It’s easy. It’s gentle enough for everyday use. And unlike other hydrating shampoos on the market, this one will never weigh you down.
Perfect choice for: Normal-to-dry hair types will love the nourishing formula that hydrates and conditions.
Here’s how: No rocket science here – just apply, lather, rinse (and repeat if necessary).
The inside secret: We added a more substantial dose of Essential Fatty Acids – as well as our Amino-Acid-stocked Bio-Advanced Peptide Complex – to restore moisture, shine, body, and movement (aka: bounce).Buy Now
* Loxa Beauty is authorized by Joico.
Hi Kim, Just to help, you are getting confused with daily care moisture there has never been a product and that specific regime. The one you are looking for is the Moisture recovery shampoo, hope hat helps .
I'm sorry to have to put a bad rating on Joico aince I have used Joico for years but I really want my Joico Daily Care Moisturizer back which they replaced with the Daily Care Conditioner instead. I loved that moisturizer ao much better! The new ones smell is terrible and it definitely doesnt make my hair half as soft. Please bring the Daily Care Moisturizer back the old formula. I used it for years and the new stuff and nothing else compares at all.
Like the earlier reviewer, I've used this shampoo for 20 years, it used to be called Kerapro. I started using it when I was taking Accutane which made about 35% of my hair fall out. I wanted to keep the hair that was left healthy and encourage healthy regrowth...I managed to find Kerapro through a stylist. Every once in awhile I try another shampoo and EVERY time I'm disappointed.
This is perfect, one of my favourite shampoos! It is a bit pricey but so worth it! It's the perfect balance between moisturizing and cleaning if that makes sense. It leaves my hair weightless and clean but not dry, and it also doesn't weigh my hair down or make it oily. I use this with the joico moisture recovery conditioner and my hair is so soft and silky! For reference my hair is not fine nor thick, very long and kinda dry especially in the ends.
This is the real deal: quality ingredients, well-balanced. Everything is right: hair is clean, controlled, but has body and life and shine. My wife is putting pressure on me to drop it, though. She's trying to get the house paraben-free. Any solutions, Joico?