- salon pro
Scrunchies may be out, but SCRUNCHING is in – especially if what you’re scrunching in is this smooth-as-silk styling cream, inventively designed to leave frizz where it belongs (no where near you… for three full days). Even with the 90-percent humidity of, say, Florida in August, curls stay controlled, smooth, and beautifully distinct.
Perfect choice for: Dry, inconsistent, misbehaving curls and waves in need of some serious structure.
Here’s how: Dab a bit of Styler into your hands, emulsifying the product, then apply to fully wet hair, starting at the bottom of each curl and working your way up. Air dry or diffuse hair gently, on a low-heat setting.
The inside secret: Our three-pronged approach includes Triple-Oil Complex – a super-nourishing combination of Avocado, Babassu, and Camelina Oils to help inject deep moisture into each curl; AquaLastik, a cutting-edge thermal protector that uses flexible resins and deep-sea minerals to enhance curl memory and control frizz; and Bio-Advanced Peptide Complex, proven to repair damage and deliver round-the-clock repair.
* Loxa Beauty is authorized by Joico.
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Let's just say I have the most stubborn hair, not curly, nor straight, abused in so many ways. Desparatelly I've been looking for something to control frizz when blow drying. Nothing has helped in a way I wanted. Then I bought this little miracle in a tube with low expectations. But I was so wrong, frizz has gone, hair looks like professional does a blow dry, hair stay clean for longer. LOVE IT. Thanks Joico.
This is one of the best curl creams available. It is right up there with Kevin Murphy killer curls except it is more affordable. It smells good and has great hold without being crunchy. As a curly I have a graveyard of products under my sink, my holy grail products are this Joico curl cream and killer curls.
I get THE BEST curl definition with this product... amazingly formed ringlets every time. I am a beauty professional and WISH this came in a backbar size!!! Its like a paste that gives great hold, without the crunchy finish. My curls are super soft.
I have thick curly hair which becomes frizzy in the humidity. This product is great to define my curls and keep the frizz under control even the southern humid air.