- salon pro
We like to think of your curls as a blessing; and you’re going to start seeing them that way, too, once you shampoo with this sulfate-free, purifying formula–specifically designed to put the boing back in your ‘do. As in: full-body curls that move and bounce without a frizzy strand in sight; plus, breakage reduced by 64 percent. If that doesn’t have you jumping for joi, we don’t know what will…
Perfect choice for: Medium-density hair that’s curly, frizzy, or wavy.
Here’s how: Saturate hair thoroughly with warm water, then work in a good dollop of Curl Cleansing, gently massaging into a fine lather. Repeat if necessary.
The inside secret: Our three-pronged approach includes Triple-Oil Complex–a super-nourishing combination of Avocado, Babassu, and Camelina Oils to help inject deep moisture into each curl; AquaLastik, a cutting-edge thermal protector that uses flexible resins and deep-sea minerals to enhance curl memory and control frizz; and Bio-Advanced Peptide Complex, proven to repair damage and deliver round-the-clock repair.
* Loxa Beauty is authorized by Joico.
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I have thick bushy curly hair and I love this shampoo!! I was straightening my hair for a long time and used the Joico K-Pak(which I also love) to repair my hair. Then I just decided to let my hair go curly and this shampoo and the other Joico curl products are also awesome!!
really dislike this product. i have used other joico products and liked them so i thought this one would be the same. my daughter and i both have wavey/curly hair and this shampoo and conditioner makes our hair feel weighed down, extremely greasy and not clean.
I have fine hair, but a lot of it. I also have hard water. This gets my hair clean without drying it out. And really helps to bring out the curl.