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texture & shine
Every now and then, you want just a little something to add stability to your hair. We’re not talking bulletproof – just a creamy, moderate-hold styling product that keeps a coif in place, adds a bit of luster, and isn’t adverse to being molded and moved until you’re fully satisfied. With our Crème Wax, we know you’ll be satisfied.
Perfect choice for: Coarse or heavy hair types are no problem for Texture & Shine – though its holding power is gentle, this hydrating crème/wax combo contains powerful microfibers that are tough enough to discipline the most challenging mane.
Here’s how: Work a dollop into damp hair, then style as usual; or apply to a dry ‘do before hitting hair with rollers or a flat iron.
The inside secret: Natural Microcrystalline Wax provides soft hold and support, while Propylene Glycol delivers the shine and hydrating conditioners that most molding products forgo.
* Loxa Beauty is authorized by Joico.
please bring the gloss wax! this creme wax doesnt make my hair shine like gloss wax!
Bring back the Brillantine - why do you stop making something that sells so well - three people were asking for it the same week i was at my hair salon
Please bring back the old wax pomade
When are Joico re-producing Brilliantine Pomade as this one is definitely nothing like it either. This is the second product tried since they stopped the Brilliantine. Another unsuitable product for my hair.
This new version pales in comparison to its predecessor. I am so disappointed. It is a damp, gloppy, weak mess. Bring back the old creme wax, please!