Color Endure
Violet Sulfate-Free Shampoo
Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?
Perfect choice for: Blonde or gray hair that wants to stay calm, cool, and perfected.
Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.
The inside secret: Our Multi-Spectrum Defense Complex comes to the rescue with Antioxidants and UV protectants that fight fading, as well as any tonal changes that can affect the purity of cool hair color. Bio-Advanced Peptide Complex adds molecular strength and reconstruction from cuticle to cortex.
Buy Now* Loxa Beauty is authorized by Joico.
I Love this product! It makes my (bleached) brassy hair into a nice ashy color.
And for all of you that think your hair won't get clean enough with it - that's because you won't get silicones out of the hair without sulfates, which means you'll have a massive silicone build-up on your hair in a while of using this combined with silicone filled other products.
The solution is either to wash your hair with a sulfate shampoo once a week, or just stop using other hair products with silicone in them. For your hair's sake and health I wote for the latter! ;)
Do a search to learn what the silicones are called on the bottles (they all usually end on a -cone) and what other ingredients causes build-up on the stands.
Good luck!
LOVE! It keeps my blonde hair silky smooth and toned. I had never bought salon shampoo & conditioner before but I thought lets give it a try. Never will I ever go back. I have thick hair it takes knots out with out using lots and, also I can now wash my hair every other day with out it even having an ounce of greasiness. Try the shampoo and conditioner you wont regret it!
i have yet to try this one but im dissapointed because I cannot find the old one ANYWHERE so sad now.It was the only stuff I would buy forever
I had my doubts because I didn't really enjoy the sulfate free Smooth Cure or K-pak Color therapy shampoos. But having fine, multi-porous and color treated hair that was a bit too warm toned, I gave in and purchased both the violet shampoo and conditioner. I love the results! it's gentle cleansing, softening and does a good job of foaming up and cleansing my hair which is sometimes a problem with other sulfate free brands! I find the violet additive is nice to help prevent extra brassiness from occurring in-between color touch up's or sunny filled days. In my experience of doing hair for 7 years, I found discontent with other violet shampoos as they were too deep cleansing and drying to hair which is especially very bad to processed hair. This formula is moisturizing and softening to processed hair. I now retail it in my salon for any client that is blonde/color treated or those preventing tonal change to their hair color. Brava Joico for another great product!
I loved the old color endure Violet. It made my hair feel as if it had just had a gloss. Bring it back, please.
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