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Violet Sulfate-Free Shampoo
Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?
Perfect choice for: Blonde or gray hair that wants to stay calm, cool, and perfected.
Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.
The inside secret: Our Multi-Spectrum Defense Complex comes to the rescue with Antioxidants and UV protectants that fight fading, as well as any tonal changes that can affect the purity of cool hair color. Bio-Advanced Peptide Complex adds molecular strength and reconstruction from cuticle to cortex.Buy Now
* Loxa Beauty is authorized by Joico.
I have been using the shampoo and conditioner for a couple months now. My hair is naturally dark blonde but I get highlights and have two natural platinum blonde streaks. The color effect is fine, except for the very light areas, which turn purplish. I find it very difficult to get all of the product out of my thick leaving a residue every time.
I use this very sparingly on my gray/white hair. Now I have a purple patch in the back of my head, that does not clear out with anything I or my hair professional have tried. I will no longer use this product and will be discarding an almost full bottle of shampoo.
I Love this product! It makes my (bleached) brassy hair into a nice ashy color.
And for all of you that think your hair won't get clean enough with it - that's because you won't get silicones out of the hair without sulfates, which means you'll have a massive silicone build-up on your hair in a while of using this combined with silicone filled other products.
The solution is either to wash your hair with a sulfate shampoo once a week, or just stop using other hair products with silicone in them. For your hair's sake and health I wote for the latter! ;)
Do a search to learn what the silicones are called on the bottles (they all usually end on a -cone) and what other ingredients causes build-up on the stands.
LOVE! It keeps my blonde hair silky smooth and toned. I had never bought salon shampoo & conditioner before but I thought lets give it a try. Never will I ever go back. I have thick hair it takes knots out with out using lots and, also I can now wash my hair every other day with out it even having an ounce of greasiness. Try the shampoo and conditioner you wont regret it!
i have yet to try this one but im dissapointed because I cannot find the old one ANYWHERE so sad now.It was the only stuff I would buy forever