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When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
* Loxa Beauty is authorized by Joico.
I LOVE it!!! It left my hair very soft and shinny....I absolutely recommend this product and will continue to use it in the future.
I love Joico and bought this by mistake, it really made my hair flat and greasy looking, I will try it again but I have a feeling I made a mistake with this one!!
I was pleasantly surprised! This shampoo was actually gently on my relaxed, fragile hair. My hair even felt stronger after I used this shampoo.
I find that this Shampoo leaves my hair feeling as though I just washed with lotion. It leaves a waxy residue on my hair that makes it hard to dry and when it is dry it looks like I haven't washed it in days. Want to love it but it's not working out.
This rocks! It even smells great!!