- salon pro
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
* Loxa Beauty is authorized by Joico.
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Verg disappointed with this product. I have oily hair and when I used Redkin, it left my hair very soft and amazing! No oily hair. Decided to switch to Joico to give it a try and it leaves my SUPER greasy. Even after I blow dry my hair, I can feel the chunks of greasy hair.
GREASY, STRINGY, GROSS!! My hair runs dry enough that I can go nearly 7 days post-wash/style before it becomes noticeably greasy &I typically wash it no more than every other day. I have been using Joico products for 20 yrs, and Color Endure for at least 5 yrs with no complaints. They must have changed the formula since my last purchase. I'm so disgusted that I am about to throw this stuff out. This makes me nervous about repurchasing any of the other lines like the k-pak or Moisture Recovery when my stock dwindles. Joico WAS my go-to product line.
I bought this product over two years ago from from a store I normally don't go in, but I heard they have good hair products the store is Marshall's. And I didn't realize that it is sulfate free until just now. I must say I love this product it doesn't dry my hair or leave it oily! It leaves my hair soft,manageable, & I love the smell. I enjoy using it on my hair where as I brought it to my hair dresser to use instead of hers. And she said the same things I said far as, it has a great smell & leaves my hair soft. Wish Marshall's still carried this product so I wouldn't have to wait to get it in the mail!
I'm so sad that this didn't work for me. Having the same outcome as a lot of others with it being extremely greasy and stringy once my hair has dried from a shower. My hair has never been like this before, it feels terrible :( I only use a coin size amount and have always used salon standard hair products so I'm not sure what's going on.
I use this shampoo and it leaves my hair feeling super greasy, as though I didn't rinse out my conditioner at all. When it's dry it's hard to manage, doesn't respond to heat, and overall gross. Will not be purchasing this product ever again.