- salon pro
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
* Loxa Beauty is authorized by Joico.
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I gave up my Biolage shampoo for this stuff as it was a few dollars cheaper and money was tight. I was excited to start using this stuff. It smells nice, looks light and reminds me of the hair salon.
I've tried this stuff a few times now and I'm rather disappointed with the result. It's left my hair feeling greasy and itchy even after drying my hair. I feel like I need another shower.
This shampoo was perfect for my hair! I have fine bleached hair but a ton of it! My hair felt super soft and nourished with this shampoo. It doesn't lather very much but that's to be expected of SLS free. However unlike most SLS free shampoos I've tried this one actually cleans my hair and leaves it with some volume! I originally tried your KPak line but found those shampoos WAY to harsh, they made my hair very puffy and dry feeling (which is funny cause many ppl love that line...depends on hair I suppose) I have never found this to make my hair greasy? perhaps if you don't like the Color Endure I would suggest trying the KPak line. I will stick with this one though :o) Great quality, my hair loves it and my natural waves (which are easily weighed down) are more prominent with this line.
I finally did the sad deed & threw out 2 whole Liters of this stuff, the shampoo & conditioner. I still need to test 2 smaller bottles to see if they are also the new greasy formula.
Verg disappointed with this product. I have oily hair and when I used Redkin, it left my hair very soft and amazing! No oily hair. Decided to switch to Joico to give it a try and it leaves my SUPER greasy. Even after I blow dry my hair, I can feel the chunks of greasy hair.
GREASY, STRINGY, GROSS!! My hair runs dry enough that I can go nearly 7 days post-wash/style before it becomes noticeably greasy &I typically wash it no more than every other day. I have been using Joico products for 20 yrs, and Color Endure for at least 5 yrs with no complaints. They must have changed the formula since my last purchase. I'm so disgusted that I am about to throw this stuff out. This makes me nervous about repurchasing any of the other lines like the k-pak or Moisture Recovery when my stock dwindles. Joico WAS my go-to product line.