- salon pro
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
* Loxa Beauty is authorized by Joico.
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I bought this product over two years ago from from a store I normally don't go in, but I heard they have good hair products the store is Marshall's. And I didn't realize that it is sulfate free until just now. I must say I love this product it doesn't dry my hair or leave it oily! It leaves my hair soft,manageable, & I love the smell. I enjoy using it on my hair where as I brought it to my hair dresser to use instead of hers. And she said the same things I said far as, it has a great smell & leaves my hair soft. Wish Marshall's still carried this product so I wouldn't have to wait to get it in the mail!
I'm so sad that this didn't work for me. Having the same outcome as a lot of others with it being extremely greasy and stringy once my hair has dried from a shower. My hair has never been like this before, it feels terrible :( I only use a coin size amount and have always used salon standard hair products so I'm not sure what's going on.
I use this shampoo and it leaves my hair feeling super greasy, as though I didn't rinse out my conditioner at all. When it's dry it's hard to manage, doesn't respond to heat, and overall gross. Will not be purchasing this product ever again.
Hi Received this product as a free gift after a colour treatment and then purchased the conditioner as I wanted my colour to last. It leaves my hair feeling really waxy and no matter how hard I rinse and massage my scalp it still feels like there is so much buildup. I dislike this stuff a lot.
If I had the option to check off 0 stars I would. The only good thing about this product is it smells nice but other than that it leaves hair greasy. I showered this morning and my hair looks like I haven't washed it in days. do not recommend to anyone