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When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
* Loxa Beauty is authorized by Joico.
My experience with the purple shampoo and conditioner wasn't that great I felt like I had to use a lot of shampoo to get my hair clean, but the shampoo for red heads I'm using now I really enjoy
I used both the shampoo and conditioner and loved them. Sudsed nicely enough but what I discovered as I dried my hair was that it added volume and the type of body I haven't had since I was young. Definitely shampoo and conditioner that works for my hair, which was dry and I have had it highlighted for years. Love these products.
Did anyone with blonde, thin hair, try this product, please?
although the others are saying "greasy" film I have to agree and disagree. Yes in the actual shower my hair rinses quit oily to the touch and feels like I made it dirtier. BUT after I get out and do my hair routine (minus adding any other stuff on my hair) it comes out wonderful?!! And super shiny, super silky and lots of body. So I am not sure what, why or HOW but I like it!
The new formula leaves my hair with a very greasy film. It does not rinse out at all. I have been using this shampoo for many, many years, but will no longer be able to use it.