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The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, our non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.
Perfect choice for: Those with color-treated hair looking to preserve the integrity of both shade and depth.
Here’s how: Apply to freshly-washed hair; leave on for a full minute; then rinse and style as usual.
The inside secret: Keratin Amino Acids bolster your strands with strength and hydration. Packed with antioxidants, green tea, and UV protectors to protect your locks from fading and tonal change.Buy Now
* Loxa Beauty is authorized by Joico.