- salon pro
Color Butter Purple
It’s royal for a reason: Purple inspires passion…especially a passion for fun, fashionable hair. The kind you get with this deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage– uniquely stocked with purple pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Orchid, Light Purple, Amethyst Purple, Lilac, or Metallic Violet shades in just minutes. Haven’t yet dabbled in color? Then, use Color Butter Purple to shake up up blonde or pre-lightened hair in the salon with a soft-yet-vibrant tone that’s revved up with style; or playfully mix and match with other colors. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew!
Perfect choice for: Color Intensity clients who want to extend the life of their dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color palooza.
Here’s how: Wearing gloves is recommended with applying and rinsing.
Color Refresher: When your shade starts to fade, apply to clean, dry or damp hair, wait 5 minutes and rinse.
Color without Commitment: Apply to clean, dry or damp, natural blonde or pre-lightened hair (at least a level 7), wait 5 minutes and rinse.
View the Color Butter FAQ Sheet
The inside secret: A unique combination of the three super-powers: Quadramine Complex—our exclusive blend of proteins that adhere quickly to strands, protecting both the cuticle and cortex; Joico’s patented Bio-Advanced Peptide Complex to create a shield of protection around each and every strand; and Arginine–the amino acid responsible for hair’s ability to stretch without breakage.
Buy Now at Ulta Beauty
Submit your review
I use this on my natural uncoloured level 6 hair. I use the purple it lasts about 3 weeks. Give a great purple tint and adds tons of shine. I leave it in for at least an hour though.
I had gone silver/purple at my last hair appointment and it faded out super fast. My hair dresser suggested this product to brighten it up until my next appointment. I absolutely loved it! It was simple to put on and the colour was the exact Lavender I had want to achieve! I think from now on i'm going to skip the purple colour at the salon and just do it myself with this product! Well done Joico!
My hair was really faded and I got a haircut and my hairdresser asked if I wanted to try this product. She applied it and we got awesome results. My hair was a super faded light color but was instantly refreshed to a nice lavender after the application. It is a really nice cool-shade of lavender which is awesome because a lot of purple dyes seem to have a more pink base. Love it and highly recommend!
So original we wanted pink but our local ulta store only had purple so we settled. I used this produced on my daughters virgin hair and on my bleached hair. It didn't work the color didn't show at all. I am disappointed we had a mom and daughter night thinking we would be twin it. But instead it didn't work and waste our time and money. Also disappointed my 4 year who thought she was going to have purple hair.