- salon pro
We decided to leave brassy to the band, and give the “Sombré Set” (our new, subtle take on Ombré-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping?
Perfect choice for: Naturally dark-brunette hair with salon highlights.
Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.
The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use.
* Loxa Beauty is authorized by Joico.
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this is a great review and i love this product it works really well
This shampoo has been a life savor for me! For years my hair has been stained an orange brassy color I tried countless products that would never work to take the color damage out and with my wedding coming up I was desperate to find something, I am so thankful I did cause within a week of using this product everyday 80% of the color damage was gone! within two weeks I had my natural color back that I haven't had in at least 5 years! Now I use this 2-3 times a week and my hair continues to look amazing and I'm so excited I will be able to wear my hair down for my wedding and not feel self conscious about it! Other reviews have mentioned there hair feeling dried out I also noticed this but paired it with a good moisturizing conditioner and I no longer had the problem.
I'm a stylist and I highly recommend this product; it definately softens and brasiness that comes with exposing the underlying pigment of darker hair and gives lightened brunettes a beige-y cool undertone they desire, almost instantly.
I LOVE THIS!! LOVE THE SMELL AND HOW MY HAIR FEELS AFTER USING IT
I used this product for 2 months and noticed a change in my brassyness which became more blonde in colour, but it made my hair feel like hay. My hair is so thin and damaged because of this product.