- about us
- salon pro
We want to pump you up… with glorious volume that envelopes each and every strand of hair, maximizing its size and bulk, and giving it the endurance to stay “body-full” all day long. And our luxe, heat-activated Foam gives you a chin up in this department – creating extreme thickness, a great slip-feel that makes styling a breeze, plus protection from grueling heat tools.
Perfect choice for: Hair that’s a tad on the skinny side – but wants to be bigger, better, and stronger.
Here’s how: Pump out a dollop or two and distribute evenly throughout damp hair; then comb through and style as usual. (Be prepared for not-so-usual, voluminous results.)
The inside secret: Hydrolized Oat Protein Complex deposits a weightless, moisturizing veil of structure around each hair strand, instantly plumping up locks while protecting from dehydration.
* Loxa Beauty is authorized by Joico.
I've been using this product for years. Because it has no alcohol in it it is not drying. I have very straight hair and this is the only product that really gives my hair "lift".
I really love this! I'm in total love!!
Seriously love this stuff! Its the best, cant wait to gift this to my sister!
This is my go to product for me hair!!