I'm a level 12 blonde and it always turns brassy. I didn't want to. Bleach it so I tried this shampoo. I have had a lot of allergic reactions to purple shampoos so I was a little worried at first. I've been using it twice a month now and I love it. It took all the yellow out and my color looks fantastic. Much brighter and not brassy at all. Everybody has complimented me on it sine I started using it. Its a must have for blondes. Don't ever discontinue this product. It also makes the hair super soft. Love it.

 

I absolutely love this stuff! its amazing, works great for blonde hair.

 

I wanted white hair,so i did, now it's dry, and returns to that yellow blonde color I DONT WANT and i bleach it regularly, NOT ANYMORE. I bought this product a month ago and I use it every 3 days and it keeps it fresh crisp white and I love it, I would suggest this product to anyone going for a fresh grey or white look.

 

This is by far the best shampoo I have ever used. It helps maintain my blonde color and doen't let it become brassy, I use the violet condtioner as well! Never stop making this! It is the best!!

 

I love you productos joico color endure violet