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January 30, 2014
Joico‘s partnership with Bella Pilar is just underway and both Bella Pilar and Joico International Artistic Director Damien Carney spoke to Women’s Wear Daily about the exciting new partnership.
“The aesthetic is every girl’s girl. People can see themselves in them. They’re fun and free and beauty- and fashion-loving girls,” said Bella about her drawings for Joico.
Damien said, “Her illustrations, being colorful and youthful, are a way to drive in the consumer. She gives a refreshing look as to why fashion and beauty go together.”