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In an article titled, “Meet Carly Russ, the Model-Rocker With White Hot Mirco-Bangs“, Model Carly Russ credits Joico’s Hair Shake as her secret weapon, as it’s the product she uses each morning to create extra grit in her hair, since an ‘artfully unkempt’ texture is the key to her rocker aesthetic. Russ explains that she first blow dries and then flat-irons her hair before sleeping on the look with abandon and finishing off with a dose of Hair Shake.