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The Fashion Spot – JUNE 2015

Joico was highlighted in an article titled “Beauty Magic: Transforming Products You Have to Try to Believe.” Hair Shake was highlighted as lightweight spray that sprays on as a mist and turns into powder to give hair volume and texture.

“Think of this as a hair texturizing spray without the crunchy and sticky side effects. Hair Shake is a completely lightweight spray that uses a stainless steel ball inside of the bottle to turn the liquid formula into a powdery mist that gives hair volume and texture, while leaving it touchable. This finishing product should be used on dry hair to give it the movement desired with long-lasting results for all hair types.”