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StyleCaster – June 2015

StyleCaster writes: “With texture available in a bottle, now you have plenty a reason to put down the heat tools. Curls, or at least deconstructed ones, are only a few minutes away. Getting volume and texture, however, might require you to rev up the blow-dryer. Salt sprays and regular texture sprays really only concentrate on tousling waves, or making them more defined, so giving locks noticeable volume usually requires either a lot of that product, the addition of another, or several hair flips.

We don’t know about you, but we’re kind of sick of emptying out our favorite beachy bottles for added hair height. Utilizing a liquid-to-powder formula that switches into a mist when you shake it (we’re not going to lie—it kind of sounds like spray paint) hair care brand Joico recently developed a product that simultaneously adds texture that doesn’t dry up or tangle your hair while enhancing the proportion of your locks. The whole liquid-to-powder turned mist thing sounds like a lot of variables (and physical states), but it works, so we’re breaking down how it works.”