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PARENTS – JANUARY 2018

In an article featured in Parent’s magazine, Joico K-Pak Color Therapy Luster Lock was included in the product roundup titled “extra steps that are so worth it.” It was chosen as the mask for boosting the shine of color-treated hair, described by ingredients of peptides, polymers and a blend of oils that repair damage and smooth strands to keep hair vibrant and reflective. The article instructs readers to apply to damp hair once monthly, rinsing the mask out after a few minutes.