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OK! Magazine – Jan 2016

OK! Magazine featured Joico Celebrity Colorist, Denis de Souza as he brought Rumer Willis’s damaged brown hair to a healthy black by applying Joico’s LumiShine®. Rumer says. “I wanted to go back to the original family color.” Denis says, “She’s been so many light colors lately, it’s nice to see her vamping up for winter.” Denis also recommended Rumer use Color Infuse Brown Shampoo and Conditioner as a way to preserve color.