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NEW BEAUTY – JUNE 2014

June 2014

“Porosity is one of the main factors in how the hair will take to color. The more conditioned and healthy the hair is, the better the color will take and the longer it will last,” explains Joico celebrity colorist Denis de Souza. De Souza recommends using Joico K-PAK RevitaLuxe the night before getting highlights. “It helps protect hair from harsh chemicals it may be exposed to.”