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New Beauty – April 2018

Joico was selected as a winner in the New Beauty “The Best Products + Treatments In The World” Awards, in the “Problem Solvers: Say Goodbye To Your Biggest Beauty Dilemmas” category. Blonde Life Brightening Shampoo was selected as “the shampoo that banishes brass,” described as a lathering, sulfate-free shampoo that banishes brass tones on all blonde hair, whether it’s a few face-framing highlights, or an entire head of platinum color. The shampoo was credited with punching up drab color and leaving hair as fresh as it was when you first left the salon.