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October 16th, 2012
Joico’s Holiday Style Stars duo is perfect for creating holiday looks. Misting Joico JoiMist Firm adds body and texture for an updated French twist. JoiGel Firm can intensify detail and texture in his hair.
The Holiday season is the time of year when everyone wants to shine. Creating dimension and shimmer begins with the Balayage technique created with Joico Vero K-PAK Color.
Angelia Polsinelli, senior director of North American Education,Joico/ISO addresses techniques that use minimal product for maximum impact. Colorists can useVero K-PAK Chrome as a soft, subtle, overall gloss on brunettes, or add Vero K-PAK Intensity on the highlighted pieces of blondes for a dip-dyed effect.
Beth Minardi, Joico Vero K-PAK Color Spokesperson, gives her formula for a shimmering brunette that “dazzles at the holidays and beyond.”
To create client pleasing results to cover grays, Joico Vero K-PAK Color Spokesperson, Beth Minardi gives her formulas for flawless cover. Prepping hair withK-PAK RevitaLuxe, follow usingVero K-PAK Age Defy.
Joico International Artistic Directors, Damien Carney andSue Pemberton, team up for a festive color and style on this blonde. Vero K-PAK Color is used to create a shimmering blonde. Using Joico Smooth Cure Thermal Styling Protectant and K-PAK Color Therapy Oil add shine and minimize frizz for a sleek look.
Joico offers customers their favorite shampoo and conditioner duo with a free RevitaLuxe Bio-Advanced Restorative Treatment as a holiday gift.