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Modern Salon – APRIL 2014

Joico announced earlier this year that it is partnering with celebrity colorist Denis de Souza for color and luxe techniques. Denis said, “I’ve been using Joico products ever since I remember, which is a true testament to the brand’s ability to remain timeless and relevant.”

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Joico Vero K-PAK Color International Artistic Director Sue Pemberton’s vision for the it color of the season – pure platinum blonde – was that she wanted a high-lift blonde that showcased a beautiful, lustrous shine.