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Martha Stewart Living – May 2017

Joico was included in an article titled “Preserve and Protect,” a roundup of products made to preserve your dream hair color for longer. Joico Color Balance Purple Shampoo and Conditioner were highlighted in the section on how-to “Polish Your Silver,” which explains that cool blonde tones can turn brassy from water deposits, UV light and air pollution. The article explained that purple shampoo mellows these yellows when your hair needs a boost.