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Latin Times – August 2014

August 26, 2014

To get the look, Jonathan first applied Joico Body Luxe Volumizing Elixir to Laura’s damp hair, followed by Joico K-PAK Color Therapy Restorative Styling Oil on the ends. Next he power-dried the hair to about 80 percent dry, and then finished and smoothed all strands with a round brush. To produce a “gritty” interior texture, he applied dry shampoo to dry hair and then misted with Joico’s NEW Flip Turn Volumizing Finishing Spray, which he calls his “new obsession!”

Next, he created a deep side part with a dramatic, side-swept bang and gathered all of Laura’s hair on one side — a bit higher than where a traditional ponytail would sit when forming a roll — using a bungee elastic. Once secured, he loosened the gathered hair for a more casual, effortless look, then rolled up the ends to fashion the upstyle. Finally, to maintain the “undone” vibe of the style and to create a contemporary texture, he released a few wisps of hair around the hairline and within the crown before setting the look in place with Joico’s NEW IronClad Thermal Heat Protectant Spray.