- salon pro
May 17, 2013
Joico is hosting a wedding campaign and it kicks off with one of their popular Drab To Fab miniseries featuring International Artistic Director, Damien Carney. In this webisode he shows off a mother and daughter getting ready for the big day with two styles that can be re-created at home. After a national survey 73% of women say their wedding is the biggest hair moment in their life along with 1 in 3 women polled that having a horrific hair day is worse than tripping while walking down the aisle.