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Good Housekeeping – April 2017

Joico was selected as a winner in Good Housekeeping’s “Beauty Lab Awards” in the “hairstyling heroes” category. The Joico K-Pak Protect & Shine Serum was chosen as the fiercest Frizz-Fighting Serum which outperformed 24 other products during testing. The product was noted as being “worth any cost,” although credited as a bargain buy. The serum itself was described as concentrated enough to keep test-hair samples frizz-free for up to seven hours straight in a controlled chamber with up to 95% humidity.