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Forbes – January 2015

Forbes lists Joico’s Flip Turn Volumizing Finishing Spray as one of 2014’s Most Innovative Beauty Products. You will be flipping over Joico’s latest innovative hairspray – literally! Joico introduces its 10+ ultra-hold volumizing finishing spray, Flip Turn. Even the skinniest, flattest strands don’t stand a chance against the Flip Turn volumizing finishing spray, which sprays from every angle —even upside down!— to inject styles with head-turning, bodacious volume that lasts from that early morning meeting to your turn-in night cap.

>> Shop Now for Flip Turn