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Estetica Magazine – February 2014

February 2014

Joico Senior Vice President and General Manager Sara Jones was interviewed by Estetica Magazine to talk about women leading the way in the hair industry. In the interview she said if women were in charge, “Everything would progress more quickly. Less ‘paralysis by analysis’ resulting in faster decision-making.” She also said, “Women share beauty experiences and stories with other women, who share it with more women…and so on.”

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Joico Guest Artist and Hollywood Colorist Cherry Petenbrink made Estetica’s Best of USA list!