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Elle.com – AUGUST 2013

August 8, 2013

Repairing damaged strands – You’ve received the distress signals: dull color, brittle ends, frizz, and breakage. Having too much fun in the sun and saltwater? Chemically overtreating or overstyling your hair? Follow this pro’s tips for restoring healthy locks.

Joico Celebrity Colorist, George Papanikolas,  also likes Joico’s K-PAK Intense Hydrator, which “replenishes moisture and lipids to overly dry, damaged hair,” he explains. What’s better? “The hydrating formula seals the cuticle, creating a polished surface, while the shea butter increases elasticity, which is something that dry hair does not have,” he adds. Once a week, apply the product after shampooing hair in the shower, leaving it on for three to five minutes before rinsing it out.