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ebony – october 2017

In an article titled, “Mane Matters: Best-Tressed Essentials For When You Need To Turn Heads”, Joico Color Butter in Purple was recommended as the product of choice for creating a ‘purple haze’ look, noted as a nourishing colorizer that lasts for up to 10 shampoos and can be layered to create anywhere from subtle highlights to a technicolor craze.