Find a Salon

Cosmopolitan – May 2018

In an article titled, “18 Purple Shampoos for Your Best Blonde Ever“, Joico Color Balance Purple Shampoo was recommended as a purple shampoo for blondes and was noted as “The Frizz Fighter.” The article explained that harsh lighteners and bleach cause your hair’s cuticle to frizz, whereas Joico Color Balance Purple Shampoo’s peptide complex helps keep your hair’s outermost layer lie flat, leaving it super-sleek.