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COSMOPOLITAN – APRIL 2017

Joico’s Color Balance line was chosen as the color-correcting shampoos and conditioners of choice, noted as the key to canceling out unwanted tones. The article notes that for blondes, Color Balance Purple Shampoo and Conditioner work to cancel out yellow tones. For brunettes, Color Balance Blue Shampoo and Conditioner will cancel out rusty hues.