Find a Salon

Byrdie – Oct 2015

In an article entitled “The 20-Minute Hair Treatment for Super-Shiny Hair” on Byrdie,  the author details her experience with Denis de Souza and Joico LumiShine®. The author sang extremely high praises of the treatment and Denis’ work and writes, “The difference in shine and smoothness was instantly noticeable. And my blond looked worlds better.” She also goes into detail about the technology used in LumiShine while mentioning using more frequently, Joico Color Balance Purple.

Read the full article here.